Melbourne Fashion Week

For the past six years, we’ve partnered with the City of Melbourne’s premiere fashion event, Melbourne Fashion Week – working with the event’s creative director Jonine Standish on reshaping how the city saw the festival and positioning it as a serious contender on the Australian fashion calendar.

Throughout our relationship, the brand continued to build year-on-year, becoming more confident in its voice and ultimately getting both the Melbourne public and the fashion industry to stand up and take notice.