- Type of Client
- Arts & Culture
Established in 1972, the Potter Museum of Art houses the encyclopedic art collection of the University of Melbourne. Extraordinary in its breadth and idiosyncratic in its depth, the Potter Collection numbers some 15,000 objects. Encouraging discovery, learning and debate, the Potter aspires to be more than an art museum within a University, but rather, a cultural institution accessible to all.
To provide a contemporary lens on creative cultures, past and present, we deformalized the gallery name while retaining a classical vernacular.
Inside Out was a year-long program aimed squarely at shifting the audience experience by exploring the artistic opportunities that exist both inside and outside of our galleries.
Collaborators
Kelly Gellatly, Jacqueline Doughty, Samantha Comte, Peter Jopling, Potter Museum of Art