Richmond Traders is a modern market precinct conceived and built by leading local developer Grocon. They came to us with a vision to create a magnetic destination to draw people to the community and help the local economy flourish.
To help Grocon realise this opportunity, we set out to identify the cultural space that Richmond Traders could own, develop an identity that would connect with the local community and create bespoke campaigns to attract target retailers and introduce the destination to the neighbourhood.
Collaborators
Marc Martin, Illustrator
Sean Fennessey, Photographer